We are a team of dedicated folks who work well together. Brandon sets the tone with the company motto of having "Big Ears, Thick Skin and an Open Mind." Everyone is driving toward the same goal, knowing that we have the opportunity to not only change the lives of our end users, but in some cases actually save them. This knowledge pushes us to constantly improve our programs and technologies.

Brandon Masterson, Founder & CEO

Brandon has 25 years of software and medical device experience and loves to create tools that make life easier. He has led multiple teams through rapid growth and is known for his calm focus, persistence and determination when tackling difficult challenges. Brandon has the vision, runs the company, works with partners and business development and even writes code as time allows. LinkedIn

Jo Masterson, RN, MBA, Co-founder & COO

Fascinated by the convergence of behavioral science and technology, Jo is committed to expanding access to research-based programs... especially in the area of health. Jo met Brandon on her first day at the college where she earned a nursing degree. She is a serial entrepreneur with healthcare, software and education experience and was recognized by the Puget Sound Business Journal as one of the “40 under 40.” Jo spends most of her of time on product/program design, research and sales. Jo also trained in Acceptance and Commitment Therapy (ACT) and oversees 2Morrow's coaches. LinkedIn

Kim Hansen, CTO

Kim is an experienced mobile and medical device developer with his name on 19 issued patents. Kim has over 20 years of experience leading product design and engineering efforts to deliver high-quality, low-cost products that comply with strict requirements of highly regulated environments. Kim writes code and oversees all development, security and tech. LinkedIn

Evan Forman, PHD, Chief Science Officer

Dr Forman has a long history of research in the behavioral science space and provides guidance and behavioral expertise at 2Morrow. Evan is a clinical psychologist and university professor whose research interests include health-related behavior change. His research interests also include cognitive-behavioral and acceptance-based psychotherapies, psychotherapy mechanisms of action, and the development and evaluation of acceptance-based behavioral interventions for anxiety disorders. Learn more about his research and work at Drexel University.

Deanna Waters, MA, LMHC, Director of Marketing & Participant Success

Deanna joins the 2Morrow team with over 20 years of experience in marketing/communications in healthcare, education and a Fortune 500 retailer. She also brings 10 years of experience as a mental health counselor, focusing on exploration of self-awareness and enhancement of the mind/body relationship. Her clinical background includes providing intensive therapy in a variety of settings with individuals, couples, families and groups.

Jackie Kreitzberg, Account Manager & Analyst

Jackie concentrates on helping our clients successfully launch and manage their programs. She also provides data analysis which puts her math and economic degrees to good use. LinkedIn

Lynn A, User Advocate & Content 

Lynn focuses on the end user. Her care and attention make sure that app users get a timely response from someone who cares and can help. This also makes her the voice of the end user on our team. Lynn also is a talented copywriter and content provider who works on program content.

Jill Freyman, Coordinator 

Jill keeps everyone at 2Morrow in-line with over 30 years of experience in office coordination, focusing on organization, procedures and efficiencies. She has spent the last 10 years in the President's offices of higher education institutions.

Taylor Halperin, Counsel 

A University of Washington educated attorney, Taylor has performed legal and compliance work for various startups around Seattle. He now advises 2Morrow on contractual relationships and trademarks.

Contractors, Advisors and Consultants

2Morrow works with an amazing group of advisors, mentors, contractors, researchers, partners and consultants that deliver subject matter expertise and help when we need it.

Board of Directors

Brandon Masterson, Founder & CEO, 2Morrow, Inc.

Dr. John Koster, former CEO, Providence Health and Services

Dr. Koster served ten years as the CEO, at Providence Health & Services, one of the largest US health systems. Prior to Providence, John served in senior leadership of health insurance plans, hospital systems, medical groups and consulting practices. He serves on the board of Banner Health and also on the board of Sutter Health. He advises hospital systems, health insurers, boards and healthcare technology companies. Dr. Koster is an internist and emergency medicine physician.

Eric Larsen, Entrepreneur in Residence, University of Washington’s CoMotion

Eric Larsen currently serves as Entrepreneur in Residence with the University of Washington’s CoMotion office. An experienced entrepreneur, Larsen works with emerging Northwest companies seeking to scale by leveraging his broad experience in engineering, technology, finance, and business operations. He advises several companies and is an angel investor who has led multiple fund raising rounds. Previously, Larsen held several senior leadership positions at Quellos and BlackRock. Larsen began his career in Chicago with Andersen Consulting helping clients establish competitive advantage through corporate strategy, business process, and leading edge information technology.


Derek Newell, Digital Healthcare

Former CEO of Jiff, Inc and President of Castlight Health. Derek is an executive with deep experience in digital health. He believes that digital health will dramatically transform healthcare over the next 20 years, and is working to help companies with this transformation through the use of technology.

Dr. Kelly Wilson, Acceptance & Commitment Therapy

Faculty member of the Psychology Department at the University of Mississippi. Co-founder of Acceptance and Commitment Therapy: An Experiential Approach to Behavior Change. Kelly’s work includes a focus on behavioral science, investigating acceptance, mindfulness, and values-oriented strategies in the treatment of a variety of problems.

Dr. Tamara StClaire, Healthcare/Pharmaceuticals

Former Chief Innovation Officer and Managing Director at Xerox Healthcare with over two decades of experience in the healthcare space. Tamara is passionate about preventing stagnation within healthcare and developing new lines of revenue by building networks and business connections. 

Dr. Tim McAfee, Population Health

Former Senior Medical Officer and Director of CDC's Office on Smoking and Health. Founder and CMO of Free & Clear, which developed and delivered telephone- and web-based quit programs to over a million smokers. Tim consults/advises with organizations working to improve the delivery of support for people trying to quit smoking.

Scott Marber, Wellness/Cessation Sales

Former SVP of Sales and Account Management at Talix, Inc (formerly Healthline) with 30 years success in growing health care companies. Scott has dramatically grown organizations, particularly those with B2B and B2C synergy, by introducing discipline and focus to the sales process.