News and Press Releases

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October 2, 2019 - Press Release. 2Morrow Launches the First Digital Health Smartphone App to Help Teens and Young Adults Quit Vaping.

2Morrow, a leader in pioneering scientifically tested, digital health solutions for people addicted to nicotine announces a new app for teens and young adults who want to quit vaping. The app was created in collaboration with the Washington State Department of Health and launched in Washington state this week. 2Morrow plans to expand access to other parts of the country soon.


September 30, 2019 - News Coverage of 2Morrow’s Vaping Program Launch

2Morrow’s vaping program launch with Washington State Department of Health was covered by multiple media outlets locally and nationally.

September 30, 2019 - VICE: Wanna Quit Vaping? There's An App For That

“The program is made free (to Washington state residents) by the state’s Department of Health, which worked with 2Morrow, Inc., a company that creates apps to help people do things like quit cigarettes, lose weight, and manage chronic pain, to develop the guide. While not a novel idea (people have been using programs to quit things for decades), it does appear to be one of the first programs designed to get people un-hooked from vaping.”


September 30, 2019 - Press Release. Department of Health launches new app for teens and young adults who vape. 

The Washington State Department of Health is announcing a new smartphone app to help teens and young adults quit vaping. Developed collaboratively with 2Morrow Inc., the app is available for free to Washingtonians and is accessible via smartphone, tablet, laptop and desktop computer.

Sept 4, 2019 - 2Morrow receives the 2019 Best of Kirkland Award in the Software Company category by the Kirkland Award Program.

This award is given to local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Kirkland area a great place to live, work and play.


July 3, 2019 - 2Morrow’s CEO, Brandon Masterson, sits down with Portland Seed Fund to discuss the current state of digital therapeutics.

Brandon explains:

"We’re in an exciting time in the digital therapeutics space, because it’s early days in the industry for measuring the results of behavior programs and having clinical evidence at a level that’s on par with medical devices and pharmaceutical solutions." — Brandon Masterson, 2Morrow, Inc.


2Morrow is listed as an example of an emerging digital therapeutics company in an article discussing digital approaches offering great promise in overcoming the problems inherent in traditional approaches to mental and behavioral therapy. TechCrunch defines such obstacles as relating to stigma, cost, and general inaccessibility of cost-effective treatments for the general population, and states that digital therapeutic approaches offer the promise to overcome all of these problems in a highly scalable and profitable way.

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June 3, 2019 - Press Release. Virtual Primary Care Plus Mobile Health Pilot Shows Promising Engagement. 

2Morrow partnered with 98point6 to evaluate the feasibility of offering physician referred digital health programs to patients. The results of the pilot which looked at both patient enrollment and provider willingness to refer patients to the programs has been published in Telehealth and Medicine Today. 

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May 13, 2019 - 2Morrow’s Chief Product Officer, Jo Masterson, is quoted in Business Insider Intelligence “What Pros Are Saying”.

Asked how primary care will change over the next decade, Jo responds:

"Over the next 10 years, we will find that primary care is more triaged, often offering a digital-first experience with office visits saved for those who really need them. This will accelerate with new payment models and valued-based care." — Jo Masterson, 2morrow, Inc.

April 29, 2019 - 2Morrow is honored to be named one of the 2019 Best Tech Startup’s in Kirkland, Washington by The Tech Tribune. 

"The Tech Tribune staff has compiled the very best tech startups in Kirkland, Washington. In doing our research, we considered several factors including but not limited to: revenue potential, leadership team, brand/product traction, and competitive landscape.

Additionally, all companies must be independent (un-acquired), privately owned, at most 10 years old, and have received at least one round of funding in order to qualify.”


July 24, 2018 - The top 5 startups disrupting healthcare within AI, digital therapeutics, health insurance, and genomics by Business Insider. (2Morrow is named as one of Top 5 in Digital Therapeutics.) 

"Startups in this report were selected based on the funding they've received over the past year, notable investors, the products they offer, and leadership in their functional area."

June 6, 2018 - Nature Biotechnology: Article on Digital Therapeutics that talks about clinical trials, FDA and more.  Mentions 2Morrow and quotes 2Morrow COO, Jo Masterson


As digital and connected technologies continue to stake their claim in the industry, the last few years have seen the rise of a new type of health technology product — one that promises measurable health outcomes validated by traditional clinical trials. ...

"Jo Masterson, cofounder and chief operating officer of 2Morrow, said that her company has a handful of clinical trials completed and another on the way for its behavioral therapy app. While her company does consider its products to be digital therapeutics and is ultimately interested in FDA, she said that 2Morrow is willing to give the process some time."

February 22, 2018 - MobiHealthNews: 2Morrow adds chronic pain management to its mobile behavior therapy offerings 

Much like the company’s other offerings — which target smoking, weight, and stress — the pain management program is based on acceptance and commitment therapy (ACT), a clinically tested form of cognitive behavioral therapy that’s strongly endorsed by the Society of Clinical Psychology. Developed in collaboration with Dr. Kevin Vowles, a behavioral scientist at the University of New Mexico, 2Morrow’s program features a number of short lessons and exercises that teach users how to keep their life on track while living with chronic pain. The app-based program also allows users to message a live pain management coach if they have questions or need specific help with their condition.

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February 21, 2018 - GeekWire Story:  2Morrow launches pain management app, as tech industry addresses opioid crisis   

"Seattle startup 2Morrow Inc. on Wednesday announced the latest tech alternative for pain relief: An app that draws on behavioral psychology to help people manage chronic pain. The app uses the same scientific foundations as 2Morrow’s smoking cessation and weight loss programs."

February 21, 2018 - Press Release. 2Morrow Launches New Digital Therapeutic Aimed at Managing Chronic Pain with a Non-Opioid, Behavioral Approach 

2Morrow announces the release of a behavioral program targeting the 50 million Americans who live with Chronic Pain. Delivered via the 2Morrow Health’s Digital Therapeutic Platform, the program is based on an Acceptance and Commitment Therapy (ACT) approach that has proven effective for supporting chronic pain sufferers in over a dozen randomized control trials.


February 8, 2018 - CHR "Wellness in Your Pocket Webinar" 

Over 500 people signed up for this event! Hear from two employers who share their experiences running mobile wellness programs (including 2Morrow's programs.) 60 minutes. SHRM Continuing Ed credits available for those who attended.


2Morrow, known for evidence-based digital health, announces the launch of “2Morrow Health.” This platform builds on the success of 2Morrow’s SmartQuit smoking cessation app and offers research-based programs for multiple behaviors including smoking, weight and stress.

September 5, 2017 - Healthline Article: New Apps Help People with Addictions.

Dr. Jaimee Heffner, PhD said there are a number of ways that apps can help people with addiction issues, such as those addicted to nicotine. “They’re low cost, and they’re available at any time and place,” she told Healthline. “That’s generally not true for any type of treatment that is delivered by a person.” 

June 29, 2017 - Health Tech Podcast & Geekwire Article: Psychologists become app developers to help people kick addictions.

Learn more about the behavioral scientists and research behind 2Morrow's Platform & SmartQuit. 

Dr Bricker & Dr Heffner from Fred Hutch Cancer Research Center

Dr Bricker & Dr Heffner from Fred Hutch Cancer Research Center

May 31, 2017 - 2Morrow named to Premier Medtech Accelerator: MedTech Innovator Announces Startups Selected for Industry’s Premier Accelerator

2Morrow Named to 2017 MedTech Innovator Accelerator

2Morrow Named to 2017 MedTech Innovator Accelerator

April 6, 2017 - Report: Global Digital Therapeutics Market 2017 :

Omada Health, WellDoc, Livongo Health, Noom Inc., 2Morrow Inc., Canary Health

March 29, 2017 - Kirkland Reporter:  Kirkland-based 2Morrow advances to global tech competition

Kirkland-based 2Morrow, Inc. has won the 2017 Seattle MedTech Innovator Qualifying Round Competition for its innovative software work in behavioral change and healthy living.

March 21, 2017 - Press Release: 2Morrow Wins 2017 Seattle MedTech Innovator Qualifying Round Competition

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March 21, 2017 - Jiff Partner Spotlight: Interview with SmartQuit Creator Brandon Masterson

We’ve heard that sitting is the new smoking, but that doesn’t mean smoking has become any healthier for you. In fact, smoking is still the leading cause of preventable death, disease, and healthcare spending in the United States. And, studies show that an average employer spends an additional $6,000 in healthcare costs and lost productivity per smoker per year. Learn more about 2Morrow's solution.

March, 2017 - 2Morrow is honored to be one of MedTech's Top 100 Innovators for 2017 (out of 567.)  

February, 2017 - "Using Smartphone Apps to Reach More Smokers."  2Morrow's COO Jo Masterson wil be presenting at the North American Quitline Consortium (NAQC) conference on March 20th in Austin, TX.

Overview -  As we watch call volumes decrease and budgets tighten, there is an opportunity to look to new technologies and research for innovative ways to serve more smokers. Apps can help reach some hard to reach populations including youth, homeless, minority groups and shift workers. This session will present: Research & case studies, how to integrate apps with telephone coaching programs, data & reporting, data security and other important issues to consider.

November 17. 2016 - Fred Hutch Cancer Research Center Story: SmartQuit 2.0 helps twice as many smokers cut habit, study finds 

November 14, 2106 - Harvard Business Review: Digital/Web Article: Simple Digital Technologies Can Reduce Health Care Costs

"Digital therapeutics are technology-based solutions that have a clinical impact on disease comparable to that of a drug."  ... "2Morrow’s SmartQuit, a smartphone, app-based, smoking-cessation therapy that has demonstrated effectiveness in randomized clinical trials and is two to three times more effective than unaided smoking cessation.

November 13, 2016 - Randomized Control Trial of the SmartQuit Smartphone App Plus Nicotine Replacement Therapy (NRT) Versus NRT Alone for Tobacco Cessation.

Study is IRB approved and currently recruiting subjects across JBLM. - North American Primary Care Research Group

October 27, 2017 - 2Morrow Inc wins Cascadia Venture Forum. 

Brandon Masterson CEO of 2Morrow, Inc

October 17, 2016 - Press Release: John Koster and Eric Larsen Join 2Morrow’s Board of Directors - 2Morrow Recruits Past CEO of Providence and UW EIR to Join its Board 

October 5, 2016 - 2Morrow named a Top 15 Patient Engagement Startup by MedCity News

September 25, 2016 - 2Morrow, Inc awarded the Paramount Achievement for Smoking Cessation Programs at the 8th Employer Healthcare & Benefits Congress (EHBC)

July 8, 2016 - Is Nicotine Replacement Therapy Enough to Quit Smoking? By Thomas Morrow, MD

(Managed Healthcare Connect)

July, 2016 - Drug Manufacturer GSK Partners with SmartQuit Smoking Cessation App - Pharmacy Healthcare Solutions, Inc

July 1, 2016 - Kirkland-based 2Morrow’s app will now help expecting parents in Louisiana quit smoking - by Coral Garnick, PSBJ, HEALTH CARE INC. 

July, 2016 - Digital medicine's march on chronic disease - by Nature Biotechnology (March)

June 21, 2016 - 2Morrow Offers SmartQuit® Program in Spanish to Help More Smokers Quit - The Institute for HealthCare Consumerism

April 9, 2016 - Seattle Times: Seattle visit sparks effort to snuff China’s smoking habit — with an app. Dr Bricker from Fred Hutch Cancer Research Center visited China to discuss how the SmartQuit app could help smokers quit.

December 17, 2015 - Brandon Masterson, CEO of 2Morrow is named a Seattle Health Innovator of the year.  Meet the Seattle Health Innovators of the Year- 2015


August 25, 2015 - PRESS RELEASE - 2Morrow and mHealth Technologies Partner to Help 100K Turkish Smokers Quit.

Read full Press Release

Aug 2015 - North American Quitline Consortium 2015 Confenance.

Jo Masterson, COO of 2Morrow and Joella Pyatt of WA DOH will be presenting. Using Apps to Help Smokers Quit: Some Research, Data, and Real-world Applications (60 minutes) 

November 25, 2014 - Health Data Management. Randomized Controlled Trial Leads to Smoking Cessation App

by Greg Goth

The study found that users of SmartQuit were 2.5 to 3 times more likely to quit than those who try to quit on their own.

November 6, 2014SEATTLE - Puget Sound Business Journal, Trying to quit? Seattle company's app proves effective in converting smoker

by Annie Zak

May 3, 2014 - SEATTLE - Interview with Jonathan Bricker, PhD of Fred Hutchinson Cancer Research Center GeekWire radio on how the Smartphone can help people change behaviors.

April, 22, 2014 - SEATTLE - Puget Sound Business Journal,  Life Sciences fund grants $1.25M to help biotech researchers make ideas reality

by Valerie Bauman.

2Morrow awarded $250,000 research grant to refine and optimize a smartphone-based program to help individuals quit smoking.

December 31, 2013 - SEATTLE 2Morrow Reports Top 5 Healthy Habits for 2013 based on 400,000 downloads.

Aug 22, 2013 - SEATTLE - 2Morrow, Inc has partnered with the Aplastic Anemia & MDS International Foundation (AA&MDSIF) to create a new free app to help patients track their progress and symptoms throughout therapy.

Aug 15, 2013 - SEATTLE - Co-Branded Wellness App Helps Employers Support Healthier Habits.

My Pocket Coach - Pro  from 2Morrow® Inc. gives smaller employers access to behavior change programs similar to what larger companies implement - for a fraction of the cost.

April 10, 2013 - ORLANDO.  2Morrow Inc has partnered with Florida Hospital’s Healthy 100 Program to Help People Create Healthier Habits with New App.

Florida Hospital's Healthy 100 program is inspiring people to make healthy habit choices with the release of a new, free smart phone app. A  personal coach helps create healthy habits for people to live to a Healthy 100 years of age. 

February 21, 2012 - Washington, D.C. - Healthy Habits App Wins US Surgeon General's Healthy Apps Challenge. Healthy Habits, a smartphone app by 2Morrow® Inc.