2Morrow Inc.

SmartQuitTM Smoking Cessation

A proven approach to help smokers quit.

SmartQuitTM is an innovative new approach to quitting smoking. The program is 3 times more effective than trying to quit on your own and can be used with or without nicotine replacement therapy. The evidence based program is delivered via a Smartphone app, so it is easy to use and always within reach. Created by Jonathan Bricker, PhD from Fred Hutch Cancer Research Center, SmartQuit is the first smoking cessation program that has been scientifically proven to help smokers quit.





SmartQuit will be distributed mainly via health plans, employers, states and other organizations who offer health benefits. A public version will also be available. We are busy incorporating the evidence and data from the randomized control trial into the public ready program. The updated apps will offer a full smoking cessation program based on the latest research and data from the Fred Hutch randomized control trial. The public version of the mobile program will be available Fall 2014.

SmartQuit was chosen for a Washington Life Sciences Discovery Fund Grant (www.lsdfa.org) to help pilot the program with Washington smokers. 2Morrow is currently seeking pilot clients (employers, states, health plans) who are interested in offering SmartQuit to their population.

Links to more info, data and research:
- About the Research behind SmartQuit
- The value of NRT
- Smoking & Tobacco Use Fact Sheet: CDC


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